Be Green
Sustainability Posters :
Poster Series Design :
California Institute of the Arts
Graphic Design Specialization
Coursera
My Role :
Concept and Design
Project Duration :
1 week
Project Brief :
Design a set of 12” x 18” vertical street posters for the Be Green campaign. Your audience is the general public. Imagine that your posters will be displayed at bus stops and train stations in any big city. The goal of the Be Green campaign is to motivate people to adopt a more eco-friendly lifestyle. Your posters must combine type and image to create a powerful, clear, and memorable visual message. You may work digitally or with traditional materials or any combination of both.
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Final Design :
About the Design :
For the final designs I wanted to create designs that reflected the eco-friendly nature of the Go Green project. I gave each of the boards an eco-material as a background and felt nature inspired. I wanted the green design to contrast the placement of them to draw attention and bring more awareness to the project. I gave them illustrated elements to contrast the standard types in the surrounding cities.
