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Dear Lilith :
Branding Design Concept :
The Brief Diary Competition
Brief #50
October 2023
My Role :
Primary Logo, Secondary Logo, Brand Mark, Business Card, Packaging, Socials.
Project Duration :
1 week
Project Brief :
I made this Branding Design for The Brief Diary Competition on Instagram. They wanted designs for a makeup brand called Dear Lilith. They asked for a primary Logo, secondary Logo, brand mark, business card, packaging, socials and whatever else I thought should be included for the submission.
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About Dear Lilith :
Dear Lilith :
“Dear Lilith” is an enchanting makeup brand renowned for it’s spooky and mystical vibe. Infused with dark and ethereal elements their products embody an other-worldly allure. evoking a sense of magic and mystery.
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Logo Designs :
Primary Logo :
Secondary Logo :
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Letter Form Logo :
Secondary Logo :
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Color Palette :
Moody and Mystical Feel :
The Dear Lilith branding color palette is a fusion of enchanting gemstone hues that captures both lively party vibes and the natural beauty around us. Each color is carefully chosen to create a spellbinding blend, inviting you to explore our brand's lively spirit and sustainable essence through a mesmerizing spectrum of tones
Color Palette :
#B94512
CMYK
20, 84, 100, 10
RGB
185, 69, 18
#323A4F
CMYK
82, 73, 46, 39
RGB
50, 58, 79
#CD7312
CMYK
16, 63, 100, 3
RGB
205, 115, 18
#4F272F
CMYK
49, 80, 60, 56
RGB
79, 39, 47
#AF7D55
CMYK
28, 51, 72, 8
RGB
175, 125, 85
#7A826A
CMYK
53, 38, 60, 11
RGB
122, 130, 106
Typography :
Packaging :
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