Jawns at Dawn :
UX/UI Concept Food
Ordering Website + App :
California Institute of the Arts
UX/UI Specialization
Coursera
My Role :
Concept, Research, Personas, Sitemap, Wireframes, UI Design, and Prototypes
Project Duration :
8 weeks
Design Problem :
In our completed UX/UI project, we designed a restaurant website for users to customize their menu experience. The goal was to create a user-friendly platform that showcased the restaurant's offerings and allowed users to personalize their dining choices.
Philly Slang :
For the non-locals trying to crack the Philly code while perusing this project, here's a cheat sheet of some lingo you might find handy.
JAWN : (Noun) : (Chiefly In Eastern Pennsylvania)
- used to refer to a thing, place, person, or event that one need not or cannot give a specific name to.
JEET? : (Question) : (Chiefly In Eastern Pennsylvania)
- Did you eat?
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Project Process :
Discover :
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Define Target Users and pain points
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Develop Personas and Empathize with Users
Define + Development :
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Functionality Requirements
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Sitemap
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Wireframes
Ideate :
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High-Fi prototypes
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UI Design
Discover Phase :
Target Users :
Roles (Groups of People with Similar Roles):
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Late Night Studiers
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Late Night Partiers
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Philly Tourists looking for a cheesesteak.
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People in the area looking for an affordable and quick meal.
Demographics (Social Characteristics + Statistics of the Audience):
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18+ year olds
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College students
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Limited income
Psychographics (Personality, Values, Attitudes, Interests, + Lifestyles):
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Personality & Attitudes:
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Youthful
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Easy-going
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Values:
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Open-Minded
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Safety
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Lifestyles:
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Studious
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Partiers
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Fast-paced
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User Needs :
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Find out if the restaurant delivers to their area.
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Order food online.
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Be able to see when the restaurant is open.
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Be functional to those who partied a little too hard.
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Be able to track your order and see its location.
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Be able to customize their sandwich.
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Have a good mobile experience, most users would probably be using their phone.
Client Needs :
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To sell food online that will be delivered.
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Provide a system for order customization.
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Emphasize fast service.
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Communicate that the service is reliable.
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Make users aware of their affordability.
"Whether You’ve Been Up Late Cramming For Exams Or You’ve Been Partying All Night, Jawns At Dawn Will Make Sure You’ve Got A Full Belly And Your Ready To Take On The Day With Our Delicious Cheesesteaks."
User Personas :
Caleb Green
“The Party Guy”
Age : 23
Occupation : Student
Location : Philadelphia, PA
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Temple University Student that studies Communication.
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Active member of the college fraternity.
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Enjoys organizing and participating in social events.
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Passionate about sports, particularly football and basketball.
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Keen interest in leadership development and community involvement.
"Finding the right balance between studies and social life can be challenging, but it's all part of the college experience."
Emma Taylor
“The Grad Student”
Age : 28
Occupation : Architecture Intern
Location : Philadelphia, PA
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Is looking to get her Master’s Degree in Architecture at the University of Pennsylvania.
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Spends late nights in the studio preparing projects and her days working at a local firm.
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Lives off caffeine
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Partakes in yoga and outdoor activities for relaxation
"Juggling design projects ,my internship and personal life might make my schedule hectic, but it's the perfect chaos that fuels my passion for architecture and design."
Joseph Rodriquez
“The Nurse”
Age : 32
Occupation : Registered Nurse
Location : Philadelphia, PA
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Works Night Shift at Thomas Jefferson University Hospital.
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Loves his job and loves to help people whenever he can.
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Has little free time to himself but loves to explore the city.
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New to the area but is excited to be in Philly.
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Passionate about Philadelphia sports, particularly the Eagles and Phillies
"Philadelphia's vibrant neighborhoods and its people inspire me both personally and professionally as a nurse."
Define + Development Phase :
Sitemap :
Wireframes :
