Conscious Celebrations :
Branding Concept :
California Institute of the Arts
Graphic Design Specialization
Coursera
My Role :
Concept, Logo, Logotype, iconography, Graphics, Presentation
Project Duration :
8 weeks
What is Conscious Celebrations? :
A party supply business that offers eco-friendly alternatives to traditional party supplies that deliver to your home.
Project Description :
Conscious Celebrations was founded by two college roommates, Jessica Alvarez and Charlotte Gray, at Temple University in Philadelphia. The girls had always been passionate about doing their part to help the planet and spent a lot of their time advocating for it on campus. The two noticed every time they needed supplies for school events or a friend's birthday there were no compostable options for supplies. All they could think about was all the products in the aisles wasting away in a landfill. They set out to develop an eco-friendly party supply business that not only helps the earth but is also quick and convenient with delivery. Alvarez and Gray began their process in 2018 and spent all of their free time in school and after graduation creating their dream product to share with the world in 2023.
Philosophy :
Sustainable :
Eco-friendly design that is good for the earth.
Efficient :
At home delivery that is fast and reliable.
Playful :
Matching the vibes of the celebration and even more fun than the competition.
Inspiration :
Vintage Party Decorations :
Inspired by the retro charm of 60s and 70s party decorations, my love for their playful use of paper and vibrant colors led me to infuse that nostalgic vibe into the eco-friendly ethos of the party company.
Moodboard :
Logotype + Logo Design :
Logotype :
Logo :
Color Palette :
Vibrant and Organic Feel :
The colors reflect both the fun, playful nature of parties and celebrating as well as reflect different colors found in nature to reflect the sustainability aspect of the company.
Color Palette :
#B9A438
CMYK
30, 29, 95, 2
RGB
187, 166, 58
#FBAF42
CMYK
0, 36, 84, 0
RGB
251, 174, 66
#D67135
CMYK
13, 66, 91, 2
RGB
215, 114, 54
#9BC4BC
CMYK
40, 9, 27, 0
RGB
154, 196, 188
#F36E3B
CMYK
0, 71, 84, 0
RGB
243, 109, 59
#FADDD6
CMYK
1, 15, 11, 0
RGB
250, 222, 215
Logotype +
Logo Color Variations :
Color Mark/Icon :
Conscious Celebrations Party Hat :
The party hat is a universally known symbol for parties for most of the human population. I took the traditional i dea of the party hat and incorporated the flower shape used in my logo type. Then took the leaves I had incorporated and used them as a hat topper.