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Crust & Crème :

Branding Design Concept :

Brief Club Competition
September 2023

My Role :

Concept, Logo, Logotype, Social Media Posts, Illustrations and Graphics

Project Duration :

1 week

Project Awards :

PROFESSIONAL GOLD in the A1 - Illustrations 
Q3 2023 Online Design Awards Competition

PROFESSIONAL SILVER in the B1 - Brand Identity
Q3 2023 Online Design Awards Competition

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Project Brief :

This Branding Design was developed for a Brief Club Submission. The brief was to create designs for a patisserie brand called Crust & Crème. The brief asked for a logo, loyalty/reward card, and anything else you feel necessary for the submission.
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About Crust & Crème :

Crust & Crème Est. 2023 :

As you enter Crust & Crème, you'll be enveloped in an enchanting world of timeless elegance, greeted by the heavenly aroma of delicate pastries. From the perfectly flaky croissants to an array of macarons in delightful flavors, every creation is a masterpiece that celebrates the art of French baking. With a commitment to quality and a touch of innovation, Crust & Crème has become a beloved destination for locals and visitors alike, offering a sensory journey through the flavors of France, one delectable bite at a time.

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Logo + Logotype :

Logotype :
Logo :
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Color Palette :

Elegant with a Homey Feel :
I aimed for the color palette to embody the refined ambiance of a classic French patisserie while infusing a cozy touch that evokes comfort, inviting people to step in and indulge in delightful new treats.
Color Palette :
#282A27
CMYK
71, 63, 66, 67
RGB
39, 42, 38
#CFACB6
CMYK
18, 34, 17, 0
RGB
207, 171, 183
#F4EEE0
CMYK
4, 4, 11, 0
RGB
244, 238, 224
#396C5C
CMYK
78, 38, 65, 22
RGB
55, 108, 92
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Typography :

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Illustrations :

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